Case Studies / B2B SaaS
B2B SaaSYouTube Became Their #1 Lead Source
A B2B SaaS company wanted to use YouTube as a predictable lead generation channel instead of relying solely on paid ads.
340%
Lead Growth
85K
Subscribers
500K
Monthly Views
+340%
Lead Gen
-62%
Cost per Lead
! The Challenge
Their existing content was unfocused — mixing product demos with thought leadership without a clear funnel. YouTube generated zero attributable leads.
Our Strategy
We created a content funnel: top-of-funnel educational content for discovery, mid-funnel comparison/how-to videos, and bottom-funnel product walkthroughs with clear CTAs.
What We Implemented
- Keyword research targeting high-intent B2B search terms
- Content funnel mapping (TOFU/MOFU/BOFU)
- Script optimization for lead capture CTAs
- YouTube Ads retargeting warm viewers
- Monthly performance dashboards
Before vs. After
MONTHLY LEADS FROM YT
12
53
SUBSCRIBERS
8K
85K
COST PER LEAD
$180
$68
WATCH TIME (HRS/MO)
1.2K
8.5K
Key Takeaways
- Intent-based keyword targeting outperformed broad topics 4:1
- Mid-funnel content converted 3x better than top-of-funnel
- Retargeting YouTube viewers cut acquisition cost by 62%
"Our YouTube channel became our #1 lead generation source. Centrics Media's content strategy is absolutely world-class."
James Rodriguez
CEO, TechStart SaaS
Services Behind This Result
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